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TEH BOTOL SOSRO
One of PT. SINAR SOSRO flagship products is Tehbotol Sosro packaged in returnable glass bottle (RGB). The glass-bottled Tehbotol Sosro is
the first ready-to-drink tea in Indonesia and the world launched for the first time in 1970.
To meet demands of its enthusiasts anywhere, and out of its
innovativeness, Tehbotol Sosro has several packaging variants by
2008:
- Returnable Glass Bottle with a volume of 220ml
- Tetra Pak in 1liter, 250ml, and 200ml packs
- Pouch with a volume of 230ml
The new innovation of this product is Tehbotol Sosro Less
Sugar that was launched in August 20, 2008. This product is
available in PET package of 500ml and Tetra Pak of 250ml.
Many promotional activities have been undertaken by Tehbotol Sosro, both Above The Line (ATL) and Below The Line (BTL).
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